Alfredo Martín Almaraz
Co-founder & CEO | CTO | DIGITAL TRANSFORMATION
Phone:
+34 659 443 638
Email:
Hello! I'm Alfredo
As an experienced professional, I am passionate about aligning business strategy with technological innovation. I have a proven track record of helping companies navigate their digital transformation journey.
I hold an MBA and a degree in Physics and have over 29 years of experience in the technology industry. I have successfully led sales and technical teams across Latin America and Europe for multinational enterprises.
Currently, as the CEO and co-founder of PEAKLINE, I am focused on helping companies in the process of onboarding new clients online, with a particular emphasis on providing a comprehensive management solutions for asset management firms. I am inherently entrepreneurial, having participated in other business ventures, including co-founding a company in the renewable energy sector.
Previously, I had the responsibility, as the CTO of an investment management firm, to lead its digital transformation journey and build the IT department from the ground up.
I am also a Bitcoin scholar with a keen interest in the future of finance and how technology will impact it.
My specialties include digital transformation, entrepreneurship, B2B sales, software development, public sector/finance sector, international sales management, and sales enablement, with experience across Latin America and Europe.
EXPERTISE
B2B SALES
I've got more than 12 years of experience in B2B sales (out of 28y total experience) working with large accounts in an international framework, especially in financial and government sectors. I enjoy being challenged with aiming at getting new revenue streams and getting the best of my sales team. Sales enablement and operationsare part of my areas of expertise. In short, I think of myself as an expert in big deals management and optimization of the most valuable resources in a company: sales people.
DIGITAL DISRUPTION
Along the whole path of my career I've been involved in helping organizations (whatever the sector) to embrace the Digital transformation to adapt their business processes to the new technological trends rising up steadily. Cloud, Cyber Security, IaaC, CI/CD or Unified Communications are facets of Digital Transformation, but not all is about technology. Culture, leadership, and technological-savvy are points to consider.
Diving every day in whatever Bitcoin and DeFi new rabbit hole I find
INTL ENVIRONMENTS
I have built my career in a variety of roles and responsibilities, mostly in market leaders (Telefonica or Microsoft). I also have been lucky enough to live in Brazil for almost three years linking two so much different markets as European and Latin American. I am not only used to work with diversity, I sincerely enjoy it; I thrive in an environment where different cultures and work styles must coexist.
EXPERIENCE
2022-Now
Co-Founder & CEO
Madrid
PEAKLINE
PeakLine offers a cuttig-edge solution for financial institutions aimed at digitalizing and streamlining investor management and anboarding. Their comprehensive 360 management tool automates various operational aspects including account vaidation, identity authetication and document verification.
Clients can benefit from a fully digital and customizable onboarding experience, including video-identification, digital signature and initial transaction payment.
Peakline also provides investors with a private area for managing their profiles and viewing transaction details, enhacing user engagement and operational efficiency.
2017-2022
CTO / Digital Transformation Director
Madrid
COBAS ASSET MANAGEMENT
COBAS Asset Management is an Investment Asset Management Company led by Francisco García Paramés, whose investment philosophy is based on the idea of ‘Value Investing’.
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Digital evolution design and overall IT Governance to deploy all major technology initiatives: cloud, unified comms, CRM (Salesforce),...
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Cibersecurity platform (EDR, WAF, CASB, DLP, SIEM) and ISO 27001 certification. Design and implementation of Security Master Plan
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Development project of company's core applications (web, mobile apps, video-id, 100% online on-boarding, middleoffice app, private area...) implementing cutting-edge tech stack (nodejs, Kubernetes, WSO2).
2013-2017
Global Head of Sales Government & Public Sector
São Paulo / Madrid
TELEFONICA GROUP
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Increase the value added to the “business as usual” proposals making the most of Telefonica’s capabilities and experience globally
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Add strategic partners to our Public Sector approach in order to complement Telefonica’s offering
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Manage strategic deals in Public Sector globally
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Equip sales organization with the ability to successfully sell Telefonica's products, technologies, and solutions.
2002-2017
Founding partner
Madrid
HCIB
Founding partner of HCIB, a company founded with the aim of promoting projects relating to the rational use of energy and the use of renewable energies, specially solar and biomass
2008-2013
Head of Sales in Finance Market for Global Customers and MNCs in LATAM
Madrid
TELEFONICA INTL
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Manage the sales process for global major accounts in the financial sector in Latin America
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Lead a global virtual team internationally
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Work with MNC companies through Latin America
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Mediate in interest conflicts within Telefonica Group carriers
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Make the most of the global Group strengths in Latin-American developing countries
2005-2008
Account Manager
Madrid
TELEFONICA DE ESPAÑA
Account Management within the telecommunications sector providing global communication solutions to large international accounts at Spanish finance market
2002-2005
Product Manager
Madrid
TELEFONICA DATA
Product Manager of IT Services (Cyber Security and Content Delivery services).
Responsible for positioning, communication and commercialization of the entrusted services.
2000-2002
Project Manager
Madrid
TELEFONICA DATA
Project Manager developing end to end IT services.
1995-2000
System Engineer
Madrid
MICROSOFT
Technical support and maintenance to large accounts as System Engineer, with Microsoft BackOffice products such as Microsoft Exchange Server and Microsoft SQL Server. Previously I provided technical support for operative systems and Microsoft Office products.
EDUCATION
2014
HARVARD UNIVERSITY
Creating Public Value - IAP (International Academic Program)
Cambridge, Boston, MA, USA
2000-2001
Master's Degree
INSTITUTO DE EMPRESA BUSINESS SCHOOL
Executive MBA
Madrid, Spain
1987-1994
University's Degree
UNIVERSIDAD DE SALAMANCA
Physic University Degree
Salamanca, Spain
2010
ESADE BUSINESS SCHOOL
Marketing and Commercial Management
Madrid, Spain
LANGUAGES, CULTURE, AND INTERESTS
I am native in Spanish and I've got a full professional proficiency in English and Portuguese.
I am passionate about traveling and knowing new people from diverse cultures. After living in Brazil for almost three years and nine years going all over Latin America, I know deeply that amazing continent and a great part of the different and diverse cultures that coexist in it.
I have an entrepreneurial streak. Throughout my profssional career, I have co-founded several companies in the fields of renewable energies field and technology.
Shyness is not one of my weaknesses. Seasoned speaker, I've represented my company in many commercial and institutional events
